That iPad Pro Commercial Wasn't a Miss

I love old cameras. I probably shoot four rolls of 35mm a year on my AE-1. I like the smell of day-old spray paint on my fingers & still slow down when I see a new mural on a wall. I like keeping a beat on a set of drums, and love watching a piano player master the keys. I don't listen to vinyl, but secretly think people who do are cool. Believe it or not, I still buy DVDs, and wish I still had some of our old VHS tapes. I much prefer the tactile experience of flipping a page when I read a book. I like old stuff.

I also liked this iPad Pro commercial.

I don't care that this new iPad is the thinnest. I'm not gonna buy it, simply because I'm not the type of person who desires the latest & greatest. But, I see what they were going for, and despite the fact that Apple apologized for this commercial, it was clever, and it was not a miss. We're talking about it, and it worked. This "blunder" won't affect sales, and Apple was just playing along by apologizing. If they meant it, they’d have taken it down.

Good for them.

(By the way, in spite of the fact that I’m not at all into Star Wars, that other Apple commercial that just came out was pretty good, too)